Business e-Learning Software Testing Projects
Student CD-ROM to accompany Essentials of Marketing 10/e
This
Student CD includes a
Hypertext Reference, self-test questions and key term “flash cards”,
narrated slide shows that include print and TV ads, video clips to
accompany cases in the text, computer-aided problem spreadsheet
software, and an extensive set of print ads with comments. We have
been testing revisions of this high-profile product for several years
running.
Instructor Resource CD-ROM to accompany Managerial Communications
3/e
This
Instructor CD-ROM includes Teaching Notes, Questions for class discussion, Cases
and Case Questions, and relevant Web sites for every chapter. It also
includes PowerPoint slides and a mixture of True/False, Multiple
Choice and Short Answer Essay questions for every chapter.
Instructor's Resource CD-ROM to accompany Strategic Management of
Technology and Innovation
This Instructor's Resource CD
includes Instructor's Manual, Test Bank, PowerPoint slides and a computerized Test Bank.
Student CD-ROM to accompany Introduction to Operations Research
This product contains the student version of MPL Modeling System
and its solver CPLEX, an MPL tutorial, and relevant examples from
the text modeled in MPL; relevant examples from the text modeled in
LINGO/LINDO; fully updated and redesigned tutorial software from the
sixth edition (OR Tutor and IOR Tutorial); Excel Add-ins: TreePlan;
SensIt; RiskSim; and Premium Solver; Excel spreadsheet formulations
and solutions for relevant examples from the text; many Excel
templates for automatically solving a variety of models; 120-day
trial edition of Microsoft Project 2000.
You Be The Judge DVD Complete Set
This DVD presents multimedia cases that students can analyze on
their own and check their understanding of the business law against
the ruling of a judge.
Web Site to accompany Marketing Research
3/e
This website contains downloadable
supplements, extra support material provided by the text authors,
and an online marketing research project. Each chapter contains
quizzes, a case exercise, and
additional text support such as examples, activities, and
information. The website includes online support for each stage of a
marketing research project, from problem definition to presentation: 12 modules
— one for each stage of the process
— where
students can access hypertext links to book content, links for
research, examples of each step’s activities, and a worksheet to
complete each section.
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